It’s been the most incredible, exciting, exhausting week over here with the launch of our new rug line with Loloi (more on that in a minute) and getting ready for the ProperTee Holiday Collection launching tonight at 7!! We have a lot of great new designs on the softest sweatshirts. I’m so proud of the colors, fit and blend–we can’t wait for you to get your hands on it.
(Lots of questions about my camel wool coat in stories, it’s a steal from here!)
During our time off, after Willow’s death, there were some really low mental points that kind of felt like the culmination of the entire year. With our big rug launch days away, after 14 months of a ton of work!, doubt started creeping in. What if it isn’t successful? So many people (and really REALLY large companies) were counting on us to make this launch successful and we were currently not in a mental space to even post or talk to anyone. I was worried about what that could mean. Sometimes it’s difficult to step away and take care of yourself and your family and not think, “I’m getting so behind.” “People are losing interest.” “People are going to lose money!” But when we launched on Monday, I was reminded what we have in all of you–not fans or followers, but friends. Real relationships that extend over time. Some of you have been showing up here with us for 11 years! We felt lifted and supported and best of all, felt your genuine excitement for what we created for you and your homes.
I just wanted to say thank you, really. I don’t think I say it enough. I know I don’t. Online relationships can feel a little bit vague sometimes. We can look at Google Analytics, and we’re told numbers and see engagement, but sometimes it’s easy to wonder–Is anyone there? And if they’re there…do they care? Am I more than just a content generator to them?
And this week, we felt the care to the umpteenth degree. We felt the mass of all of you and are sending out a big group hug for mourning with us when we mourn and for celebrating with us when we really needed to celebrate. It means so much that you told your families and friends and sent us messages of congrats…days after your condolences. It was a roller-coaster of emotions and it felt comforting that you were riding that with us.
I know many of you have gotten a rug from our line with Loloi (or are getting one), we would love to see (and repost with credit and permission!) Tag us and use the hashtag #CLJxLoloi when you post about it. And for those that had your eye on one that has already sold out (again, so blown away!!!), we are looking at a restock hopefully on Tuesday, November 17th! Set your alarms and I’ll remind you, too.
For now, here are a few of my favorites from the #CLJxLoloi hashtag this week. <3
Hope you have a wonderful, safe and happy weekend. We’re hunkering down and putting up our tree. :)
We designed the Charly line of sofas, chairs, and ottomans with perfect proportions for comfort — with wide arms, a loungey depth, and stylish and practical lumbar pillows. Available in 70 kid-friendly, pet-friendly fabrics, this line was created with families in mind.
Our wood grain Shaker cabinet fronts were designed for busy, high-traffic homes like ours. Clad with durable textured thermofoils, this line is compatible with Sektion, Akurum, Godmorgon, and Besta cabinets from IKEA. It's the perfect, practical way to add the warmth of wood to all the rooms of your home.
We have teamed up with Loloi to create a line of rugs that are as affordable as they are beautiful. This collection houses a great mix of traditional and modern rugs, in cottage-y colorways, as well as vintage-inspired beauties that you’ll want to roll out in every room.
We partnered with Stuga on a line of hardwood floors — The Ingrid is really livable, and the color is very neutral. It doesn’t lean warm or cool, it’s that just right in-between. We have really loved putting it everywhere in our house. It’s the best jumping-off point for design, no matter your interior style. In addition to being beautiful, Ingrid is really durable — we have three kids, and we always have a home construction project going on. Ingrid stands up to it all.
Looking for our favorite things? A place to shop our home room by room, or just catch up on what Julia's wearing / loving right now? Browse the CLJ shop.
Befores, afters, mood boards, plans, failures, wins. We’ve done a lot of projects, and they’re all here.
We have a long-standing relationship with DIY, and love rolling our sleeves up and making it happen.
Even when you don’t want to rip down a wall, you can make that space in your home better. Right now.
Almost daily I get asked what I would call my home style. I don’t like to box myself in, but I definitely lean Modern Traditional with an emphasis on comfort when it comes to our home. This especially came up when I shared our Powder Bath Reveal on the blog. I think it changes slightly […]
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