Chris Loves Julia x Loloi rugs are here!!

November 9, 2020

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We have some exciting news that we’ve been sitting on for a year! Our debut rug collections with Loloi launch today! There are three collections and a total of 18 different rugs at affordable prices in 10-15 sizes, depending on the collection. We are thrilled with each and every one and can’t wait to show you how we styled them in every room in our house, but more importantly–we can’t wait to see them in your homes!!

We debuted the line last month at market and it has been picked up my so many designers and retailers, we’re already feeling so grateful for the support. But we knew that we really wanted to make it something accessible to EVERYONE. So! The three-collection line of Chris Loves Julia x Loloi rugs are currently live and ready to ship on Wayfair, Rugs Direct and Amazon with many more exciting online retailers coming in the following weeks. We will definitely keep you updated on where they are in stock and when we add more retailers, but for now, we can confirm that these three major retailers are ready to ship!

Allow us introduce you to the RUGS!!!!

The Jules Collection consists of seven highly durable and smooth underfoot rugs, ranging in size from small rugs, to runners to room fillers! The Jules Collection captures the classic spirit of the Chris Loves Julia x Loloi rug collaboration. Power-loomed of 100% polyester pile, each Jules piece is printed using advanced rug-making techniques, offering a beautiful vintage look. Plus, the low pile is easy to vacuum and will never shed—ideal for your busiest rooms.

Here are a few favorite shots to inspire!

Below you see the JUL-02 CJ Terracotta / Multi.

Below you see the JUL-06 CJ Denim / Spice


In the music room, we styled Lagoon/Brick from the Jules collection and we also have it all the way down the upstairs hall in runner form! (It’s really good!)


Merlot/Multi from the Jules collection found its way to our bedroom and oh my goodness, it was just what we needed in there! It’s warm and earthy and packs a punch while still somehow feeling neutral!

There are three more rugs from the Jules collection, not seen above.





These are all beautifully printed rugs that are extremely soft and give all the look of vintage with none of the price tag.

The Rosemarie collection (named for my maternal grandma) consists of seven vibrant yet classically traditional rugs. The Rosemarie Collection is one of the signature rug collections in the Chris Loves Julia x Loloi launch. Power-loomed in Egypt of polypropylene and polyester pile, Rosemarie draws inspiration from antique rug designs, mixed together with bold, unexpected color combinations. Each piece is soft, highly durable, and never sheds, making Rosemarie as functional as it is beautiful.

This collection has the greatest range of sizes, going all the way up to 11’6″x 15’6″!

We styled the SAND/LAGOON in our breakfast nook!

And the SAGE/BLUSH in the living room (and it gets a LOT of OOoos and Aaaaahhs! Definitely a fav from Rosemarie)

IVORY/NATURAL hits all the best neutral notes in the entry.

And below, GOLD/SAND from Rosemarie adds all the warmth to this room.

STONE / MULTI is one of our most colorful, but we made sure the colors were muted just enough that it could work anywhere! (Although we kind of love it in the playroom below)

The last collection in our debut line with Loloi is called Alice (after my paternal grandmother). It’s our highest pile inspired by the classic Moroccan rug. All 4 rugs in the Alice collection are durable, graphic, and super soft underfoot. Alice features a high-low texture with warm creams and charcoals. Power-loomed in Turkey of 100% polyester pile, each rug is finished by a subtle fringe.

Pictured below is ALI-04

ALI-02 below for texture study (feels REALLY good underfoot)

ALI-01 in our closet!

And above you can see ALI-03 in runner form along with a bunch of our other rugs!

We made this collection for YOU and with YOU in mind. We wanted to bring beautiful, durable, stylish rugs to every home at an affordable price point and we can’t thank Loloi enough for helping that dream become a reality. Thank you all for being here and for being so supportive. We’ll be sharing a lot more organic stories all throughout the week on Instagram, as well as a look at some of the runners and what sizes we’d recommend for where! But, we’re dying to know–which is your favorite?! 


You can shop the full Chris Loves Julia x Loloi collection right now on Wayfair, Rugs Direct and Amazon.

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What do you think?

  1. Ashley says:

    I can’t wait until you get more 9x12s in stock! I’m patiently waiting to buy a rug just so I can get one of yours! ????

  2. Ka says:

    Looking for the Jul 02 in terra-cotta multi. Do you know when it will be available? Is there anywhere I can get the large 9’6×14’ size? Thank you!

  3. Jan says:

    Looking for terracotta – it’s perfect! When is the restock predicted? If not soon I need to buy something else. *Sob!*

  4. Katie Jones says:

    Hi! Is the 8×10 of the Natural Ocean going to be in stock anywhere soon? I love it and want it so bad!

  5. Sanober Ebrahim says:

    love the new line of Loloi rugs at Wayfair but unfortunately its all sold out in what I wanted. Will they be restocked at Wayfair and other sites?

  6. Jen says:

    So I’m so thrilled I just got this one and this couch and I’ll need throw pillows. I’m thinking navy Mongolian lamb pillows but is Mongolian lamb so over? Any suggestions? Pillow shopping overwhelms me! Too many choices! Thanks!

  7. Kris says:

    Any idea when the Alice Ali 04 will be restocked?

  8. Cassie says:

    Love the Rosemarie Sage/blush!! Will this be restocked in larger sizes (10×14)!?!

  9. Lauren says:

    Firstly, many congratulations on this collaboration! These rugs are exquisite and affordable! I can hardly wait to get my hands on one. Second, the sage/blush is not showing up as an option on Amazon. I’ve been looking for a rug for our primary bedroom and this one is definitely it!! Stunning collection! Thank you for sharing your gifts and talents with all of us who adore you!

  10. Colleen says:

    I can’t thank you enough for having these gorgeous rugs at an affordable price point!!!!

  11. Laura says:

    Just ordered one yesterday for my bedroom and am so excited to get it! I ordered through Rugs Direct for the first time and I think my card number was stolen as I had a lot of fraudulent activity on my card later in the day. It’s the only place I’ve used that card for a while so pretty sure that was it. FYI if you’re determining which site to purchase from. Huge bummer.

  12. Peggy S says:

    I’m wondering if one of these small rugs (not the black/white ones) could be used as a pillow front. Do they have a backing on them?

  13. Jill Baumhover says:

    Beautiful collection! Do the Jules’ rugs have any pile to them? Or is it more of a printed flat weave? I love the look of the woven Rosemarie rugs but the colors of the Jules are what I need. Decisions!

  14. Amy Blake says:

    So excited about your rug line! Ours should be arriving any day now! Can you tell me where the round coffee table in the first photo of the terracota/multli is from??? It would be perfect with my new rug.

  15. Janice says:

    Congrats! Do you know where I can get them in Canada?

  16. Stephanie says:

    Oh goodness! Congratulations; these are insane, so beautiful!
    I love seeing beautiful rugs in the bathroom, but am curious what’s your take on using them in the bathroom where water is inevitable?

  17. Caeli Fenton says:

    Will the rugs be restocked soon in all the shops? It looks like all the colors I love (in the big sizes) are GONE! Do you know?

  18. Jodi Napier says:

    Ahhhhh please tell me HOW I can get these rugs to Australia!!!!!!! Pleeeeaase!

  19. Beth says:

    Love the collection! Wishing the Jules came in a 6×9 too.

    What are the other color tones in the Rosemarie- Graphite? I don’t see it pictured anywhere else.

  20. Joline says:

    Tried ordering on, but nothing is available. All sold out or technical difficulties?


  21. Elaine says:

    These are so beautiful – congratulations!! Question – how would you describe the texture of the Jules collection, and would you eat the rugs are soft even thought they’re thinner/printed? We have another printed Loloi rug in our dining room (from the Loren line) that we love, but our only complaint is that we wish it were softer – the surface has more of a canvas-type feel.

  22. Courtney says:

    Beautiful and the price point is fantastic!! Great job guys.

  23. Wendy says:

    I love the GOLD/SAND Rosemarie rug shown above!…..and I also love the art hanging on the wall in that picture above. Do you have a source for the art? (It’s the photo that has this text above it “And below, GOLD/SAND from Rosemarie adds all the warmth to this room.” Congratulations on your new rug line!

  24. Jenny says:

    Congratulations – what an amazing collaboration. I love all the rugs! I would love to hear about the process of designing the rugs. Did you guys work with a product designer and graphic designer? Did you submit your own patterns? So many questions…what a cool experience and a terrific outcome!!!!

  25. Tammy says:

    What’s the name of the rug behind you guys? I love it.

  26. Kay says:

    Love them! Question- are these photos edited at all? I’ve tried Loloi rugs before in the past and they always seem to come brighter than I thought they would be based on the website photos, but yours look lovely and muted. Thank you!

  27. Shayla says:

    Congratulations on a beautiful new line! I’m excited to see how others style them! It would be cool to see a hashtag for people styling your rugs!

  28. Bean says:

    Beautiful! What are the edges like? I’ve often wondered why beautiful rugs sometimes have cheap looking borders. It seems that if they just added a little Fringe it could look more authentic/traditional/antique.

  29. Tiff Mulder says:

    So, so, so beautiful!! I wish I could buy them all. Congratulations on your beautiful line!

  30. sara says:

    Hi :) LOVE the rugs!!! I’m sad, the Jules in the Terracotta color I love so much but it doesn’t look like it comes in big sizes? Like 8×10 or 9×12? The sample picture looks like it does but all the sizes on amazon are smaller and weird sizes. Just wondering! I love that one! And want it for my family room!


    • Julia says:

      The largest size the Jules comes in right now is a 8’6″x11’6″–so just under a 9×12. Check Wayfair and Rugs Direct! It may have sold out some places.

  31. Carmen says:

    Beautiful color combinations! And what is so nice is to see closeup shots of the rugs and the photos seem realistic in tone and color. I have refrained from purchasing a rug because I the photos just don’t show enough. Would be great if you could show even more.

  32. Laurel says:

    Congratulations!! They’re all SO beautiful!!! So happy y’all went with Loloi and this price range!???????????????? Can you tell me if the Terracotta Multi has black in it? Is that color around the border black or navy? Thank you????

  33. Arriane says:

    What is that rug on the floor in the last photo with the image of all the rolled rugs leaning against the wall? ☺

  34. jordan says:

    So Lovely! I’m dying to know how to find the mountain art found on the white planked walls with the GOLD/SAND gorgeous Rosemarie rug. Any ideas how I can track this down? Thank you!

  35. Lora says:

    Welp, I guess I’m buying rugs today.

  36. Samantha says:

    I JUST bought two new rugs… Somebody please distract my husband while I purchase several of these!

  37. Joanna says:

    Just have to tell you, I read this downstairs in the kitchen on my phone and RAN upstairs to my computer to look at everything. (It’s the fastest I’ve moved in several days. My dog chased me because he thought something urgent was happening.)

    I moved into a new house last year and haven’t been able to commit to any of the 3 big rugs or myriad smaller rugs I need to buy. I’ve been after a darker blue/green/gray/white Persian (esp. with a Caucasian influence and a bolder/larger print) and they literally don’t exist. Looks like Rosemarie sand/lagoon might be a good candidate!

  38. Heather S says:

    Just tried to shop on Amazon. The way they have it set up is not user friendly. Each style has a listing for each size. It’s easier to shop for a style and then click on the listing to see the sizing options to choose. I gave up scrolling:

    • Chris says:

      Agreed! Loloi is working with Amazon to fix all of that. Each style should have one listing where all the different sizes show. Hoping to have that fixed soon!

    • Lora says:

      I was going to say the same thing! Rugs Direct has had the best user friendly site to explore that I’ve found. Still, I am ready to wade through whatever I need to to shop this collection. AMAZING!

  39. Karen says:

    Congratulations! Such exciting news for such a stressful week everyone has had. I am re-doing my laundroom… need a runner. Any suggestions? I have white cabinets/white washer/dryer. Rest of the house has lots of black and white.
    Thank YOU1

    • Julia says:

      Sounds like maybe some muted color could be nice? I really love the Sage/Blush in Rosemarie for a classic look, the Terracotta/Multi from Jules for a fresh look or if you want to stick with the color palette, I’d go for an Alice!

    • Christine says:

      Hi Karen, we have the same laundry room color scheme, and we chose the Loloi Layla ocean/rust runner. Similar to these lovely rugs here. It’s BEAUTIFUL! We’ve had it almost a year and it’s held up great! The highlight of the laundry room indeed. And it’s a deal on amazon right now too ????

  40. Jordan says:

    STUNNING! Random question but dying to know how to find the mountain art found on the white planked walls with the GOLD/SAND gorgeous Rosemarie rug

  41. Mary says:

    These look great, but are they all new? I swear I’ve owned one before; the oriental merlot I think.

  42. Ilia says:

    Hi! Beautiful line! Can you please tell me if either the Lagoon/Brick or Denim/Spice have any flecks of green in them? We are ordering a new bed with a deep olive green fabric and I’m hoping to use one of these rugs. Thank you!

  43. I am so proud and happy for you guys! Also, I knew it wasn’t a dream haha I messaged you the other day and I’m glad I asked because I waited to purchase a rug just for today. I’m also so happy I got my hands on one because I bet they will sell out fast!


  44. JL says:

    Chris and Julia, congratulations! What a lovely collection of rugs. I think my favorites are the Rosemarie Ivory/Natural (I love neutrals and this is exquisite), the Graphite/Multi Oriental (IMO would look perfect in Greta’s room!), and the Sand/Lagoon (esp. in the round shape). I love that you included round rugs and runners as well. And that we can buy them on Amazon!

  45. Mary says:

    Beautiful!! Question- is the Rosemarie line printed?

  46. Jennifer says:

    I love all of the ‘Multi’ combinations, especially the Terracotta & Merlot. What surprised me is how much I like theGold/Sand color. Hmm, rug pondering going on over here…

  47. Janelle Headrick says:

    This is so exciting! Love this, especially as a super fan of yours! Question for you in regards to rugs, do you have a rule of thumb when it comes to rugs being in similar spaces/near one another? When are there too many rugs, or if there are rugs near one another should they be totally different or similar? Thinking of the many homes with very open layouts and how you transition from space to space with rugs in one large overall open area. Congrats again these are gorgeous!!! ????????

    • Julia says:

      It’s honestly tricky! I usually go for a vintage style rug, paired with something more graphic or solid. So if you had the Merlot Multi, I’d recommend pairing it with an Alice OR something more calm like the Neutral/Ivory from Rosemarie or even the Lagoon/Brick from Jules pairs well with EVERYTHING!

  48. Kim says:

    Congratulations, you two! I’m so inspired by your vision and lucky to call you friends. It’s all so beautiful.

  49. Julie Dawson says:


  50. Kailea Sanchez says:

    I AM SO EXCITED FOR THIS LAUNCH! Will this be a long term partnership or a limited offering? I will be moving into a new space in a year and absolutely want to use one of these rungs! I currently don’t have the space to store a rug but if it is a limited offering I might need to find the room.

  51. Brittany says:

    Do you have any tips for layering an area rug over shag carpet? I’m afraid it will bunch/wrinkle without something somewhat solid underneath.

  52. Mary Ann Noone says:

    Congratulations! These rugs are amazing. I have the loloi terracotta sky rug under my dining table and I’m looking for a complimentary rug for my mud room (very close-open and just a few feet apart) which rug do you think will coordinate well? I love them all!!

  53. Hey Julia! Question – does the sand/lagoon have green in it? Or is it more browns and blues? I’m detecting a mossy green on my monitor but wanted to ask :) Thank you!

  54. Gemma says:

    I’m so sad that they don’t retail in the UK :(
    Any plans for UK sellers please?

  55. Linda says:

    Absolutely wonderful! What a beautiful collection of rugs!! Happy got you guys…happy for us!

  56. What a DREAM. I just said this weekend (again) that I’m at a point where I’m ready to light my old living room rug on fire. Ha! Funny how you can live with something for a decade and then one day you’re like “I’m DONE.” This is such a treat on a Monday morning! Now to decide which one to buy!! It’s a big room and I’m excited for the BIG sizes :)

  57. Brenda says:

    These are stunning!! Seriously, I loved all of them!

  58. Natalie says:

    Oh my goodness! I have been putting rugs in shopping carts for months, not ready to pull the trigger because something just wasn’t right. I’m so glad I waited. YOUR designs are EVERYTHING I’ve been looking for, it’s making it so hard to decide! Thank you for launching such a beautiful line. Stunning, just really stunning! Wow!

  59. Shannon says:

    These are so beautiful!! Just curious, what is “market”? Thank you!

  60. Christina says:

    These are absolutely beautiful! (and thank you for placing them at an attainable price point.) Heartfelt congratulations on this newest endeavor – so happy for you!

  61. Danna F says:

    Congratulations! I love the collection and the names…very sentimental. The colors and patterns are beautiful and versatile.

  62. Michelle says:

    Do any of the vendors ship abroad?

  63. Eileen T Malec says:

    Sincerest congratulations! I am so happy for you and this line will be very successful. Is there anyway to label or identify the rugs in the top picture with you and Chris? I love the one on the far left but can’t determine which one it is.

  64. Denise S says:

    Awe where were these 6 months ago when I was looking for rugs!! They are all so beautiful. Time to convince the husband we need a change.

  65. Rebecca says:

    These are beautiful and I can’t wait to finally buy rugs for our new house! I did have a question I was hoping you could speak to. I have heard some people say that the Loloi Rugs photograph really well but in person they don’t look quite as nice. What has been your experience? They always look gorgeous in your home but I worry about buying such a large rug and then being unhappy with the finish. Will the ones with higher pile help with that? Also, do you have an recommendations on determining what size of rug I need?

    • Julia says:

      I think they look even more beautiful in person! Of course I could be bias. :)

    • Emily says:

      I have a rug from Ellen DeGeneres’s Loloi collab a few years back and it’s great rug. I feel it was definitely representative of what was pictured. It is not a printed rug and has a higher pile, so I would agree that those with a higher pile are definitely a safe bet.

      I ordered the Rosemarie rug in Sand/Lagoon, can’t wait to receive it!

  66. In love with the alice line! Fabulous job and huge congrats.

  67. Stephanie says:

    Love the JUL-02 CJ Terracotta/Multi! Are these limited-edition collection? I hope not because I’d love to buy it for our bedroom, but wondering if I can wait a bit before purchasing.

  68. Anna says:

    My wallet and husband are SHAKING right now. What a beautiful collection! I am so happy I have been holding out for the perfect living room rug, the Merlot Jules is just what I’ve been looking for. Congratulations on such a well deserved collaboration.

  69. Jessica says:

    I love the merlot one in your room! And the Alice ones look so soft! Love them.

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We believe we should all love where we live.

We’re a couple of homebodies, working to uncover the home our home wants to be. And we’re so happy to have you here. 

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