When we launched our rug line with Loloi in November, we were all blown away by how fast you all sold them out–everywhere!! So I’m really happy to announce there’s a huge restock available now right here! Jules is restocked in all patterns and colors and sizes, so is Alice and some of the Rosemaries (more coming!) Run Run run!!!!!
I also wanted to share a few of my favorite photos in YOUR homes featuring our rugs! I’ll never get over seeing them in your spaces! Tag #CLJxLoloi so we can feature you!
Jules Demin/Spice, via Loloi in @brettandkara’s home
Alice-04, via Loloi in @brettandkara’s home
Jules Denim/Spice, @hollandavenuehome
Jules Merlot/Multi, @heyframehouse
Jules Antique Sky, @ecsappington
Jules Natural/Ocean, @hartley_home
Jules Denim/Spice, @robyn.rebecca
Jules Antique Sky, @yellowbrickhome
Jules Lagoon/Brick, @athomewithxin
Jules Terracotta/Multi, @negativespace
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Semihandmade
Our wood grain Shaker cabinet fronts were designed for busy, high-traffic homes like ours. Clad with durable textured thermofoils, this line is compatible with Sektion, Akurum, Godmorgon, and Besta cabinets from IKEA. It's the perfect, practical way to add the warmth of wood to all the rooms of your home.
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Loloi
We have teamed up with Loloi to create a line of rugs that are as affordable as they are beautiful. This collection houses a great mix of traditional and modern rugs, in cottage-y colorways, as well as vintage-inspired beauties that you’ll want to roll out in every room.
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STUGA
We partnered with Stuga on a line of hardwood floors — The Ingrid is really livable, and the color is very neutral. It doesn’t lean warm or cool, it’s that just right in-between. We have really loved putting it everywhere in our house. It’s the best jumping-off point for design, no matter your interior style. In addition to being beautiful, Ingrid is really durable — we have three kids, and we always have a home construction project going on. Ingrid stands up to it all.
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Make yourself right at home
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Long time subscriber here. I’m thrilled for the success of your line, but this has weighed on me for some time:
I’m wondering if you have any concerns about marketing these rugs as “Oriental” when they are un-credited, printed reproductions of carpet designs that are steeped in so much rich history for many middle eastern peoples.
We are pushing for the term “vintage reproduction” but Wayfair, especially, chooses their own marketing. It’s definitely something that is at the forefront of our minds and conversations.
Keep pushing! It’s important
Your rugs are beautiful. But I know they are thin, what do you recommend for the best feel.
I really like this rug pad for keeping rugs in place and it has a 1/8″ felt cushion. If you want something with more cushion, this one is great!
We purchased two of your rugs. Jules Lagoon/Brick and Denim/Spice. A few months back we purchased the most beautiful vintage rug that was appraised at over 80 years old. We started to notice a few days in that it had a weird smell. After having it cleaned TWICE (once free by store we bought it from and once out of our own pocket $700!) We had to return it as the smell just wouldn’t go away. I have yet to find another true vintage rug that is even close to the look this one resembled. To sum this up, you never know with vintage rugs. I searched far and wide for something that was newer with that vintage feel as I was nervous about investing in another true vintage piece until I came across your line and decided to take the plunge. I’m somewhat of a rug snob unfortunately and I must admit the quality and the actual look of the rugs are amazing! Truly looks vintage and not like a typical power loomed/printed rug. We have been very impressed! Can’t wait to see what else you all may bring to the line.
Thanks so much Amy!!!
Just love seeing how they look in everyone’s homes- just beautiful!