In this episode, we’re discussing everything Instagram. We start with a few details about our recent Instagram Auction, and the not-so-small problems that kept us scrambling well past midnight to deal with. We then move into a general discussion on using Instagram as a business tool, and some of our best practices for growing an organic following (and why it matters). And of course we need to juice it up a bit, so we hold nothing back in discussing the trend of buying Instagram followers, giving our opinions on it and even sharing some cases where it has “worked.”
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We’re Talking All About Instagram!
Hosting an Instagram Auction
As DIY and Home Design bloggers, we can sometimes get a surplus of decor items stored around our home. We talk about the auction we held to clear out some of these things, how we approached it, and what we’d do differently next time to avoid the frustrations we had.
Our Tricks for Growing an Organic Instagram Following
We talk about an open source tool (socialblade.com) anyone can use to see the momentum your favorite Instagram accounts have. A few other things we touch on include:
• This post I wrote last year about growing your instagram account rapidly and organically.
• finding your content and making it great
• posting what your followers want to see, not what you want to share
Here’s two examples of photos we wanted to share, but didn’t resonate with our followers. And it shows! Don’t take it personally, learn from it!
Here’s the kind of post our followers want to see, and it shows, too!
When we bought our home 4 years ago, we loved the big, open great room but we didn’t like the tile floors or too-low ceiling fan or really dark walls OR the kitchen layout (SWIPE to see the before!). But the big open room stole our hearts and everything else we knew we could change–and we did just that over the past four years until we made it our own. Basically, if I hear one more person on HGTV pass on a house because of the paint colors ????. SOURCES: http://liketk.it/2t6XH #liketkit @liketoknow.it #cljtransformations #cljhouse #openconcept #greatroom #interiorinspo #beforeandafter #renovation
• engagement – calculating rates, why it matters, and how to improve
• an experiment with Preston’s Instagram account. We gave him tips on finding his niche and what he should be posting and we’re going to see how long it takes him to hit that magical 10K! Give him a follow here.
• using Instagram’s analytics
Hot Topic: Is It OK to Buy Instagram Followers?
Buckle up, because this conversation don’t quit. There’s a trend of buying Instagram followers (and a correlating trend of justifying it) that we just can’t not talk about. We read a comment from a reader on a previous post about it, and also share an article of a blogger who admits she bought followers and claims she doesn’t regret it (the tone of her article does not support that claim, IMO). We also talk about how important the difficulty of growing an organic following is, and ask the question, “Are round-robin giveaways on Instagram just another form of buying followers?” We round it all out sharing our thoughts on the Instagram Bubble we’re all creating and what could happen when it pops.
Can’t Get You Outta My Mind
Julia: Being a loving parent, Jules is constantly thinking about the welfare of our girls. Of course, there’s no shortage of mommy blogs out there willing to tell you that your child is definitely going to die of something in the next week, so add in the death of our beloved Charly and a healthy dose of new-baby sleep deprivation and Jules is on red alert. Enter, the Owlet Baby Monitor. I kid about it, but this thing is honestly one of the greatest things you can do for your baby, and yourself. Jules talks all about it, and how it’s helping her get the best sleep she’s had in months.
Chris: Most of our long-time followers know about the passing of our dog, Charly. She was as great as they come, and I share a few musings on what it has been like to have a pet in our home, and how great it’s been to see so many people express their love for Charly, as well. And while I know every circumstance is different and some people have barriers to pet ownership, I make the case for it nonetheless. If you’re wondering if you should get a pet, you should. And if you’re wondering when, you should do it now.
Preston: Preston shares his thoughts on Charly, as well, and what it’s been like as a friend, finding out just how big a part of his life she was. He shares his thoughts on the Instagram posts for Charly’s final meals, and how sweet and gentle Charly really was. It’s a full round of Charly thoughts from all three of us, because she deserves every bit of it.
We designed the Charly line of sofas, chairs, and ottomans with perfect proportions for comfort — with wide arms, a loungey depth, and stylish and practical lumbar pillows. Available in 70 kid-friendly, pet-friendly fabrics, this line was created with families in mind.
Our wood grain Shaker cabinet fronts were designed for busy, high-traffic homes like ours. Clad with durable textured thermofoils, this line is compatible with Sektion, Akurum, Godmorgon, and Besta cabinets from IKEA. It's the perfect, practical way to add the warmth of wood to all the rooms of your home.
We have teamed up with Loloi to create a line of rugs that are as affordable as they are beautiful. This collection houses a great mix of traditional and modern rugs, in cottage-y colorways, as well as vintage-inspired beauties that you’ll want to roll out in every room.
We partnered with Stuga on a line of hardwood floors — The Ingrid is really livable, and the color is very neutral. It doesn’t lean warm or cool, it’s that just right in-between. We have really loved putting it everywhere in our house. It’s the best jumping-off point for design, no matter your interior style. In addition to being beautiful, Ingrid is really durable — we have three kids, and we always have a home construction project going on. Ingrid stands up to it all.
Looking for our favorite things? A place to shop our home room by room, or just catch up on what Julia's wearing / loving right now? Browse the CLJ shop.
Befores, afters, mood boards, plans, failures, wins. We’ve done a lot of projects, and they’re all here.
We have a long-standing relationship with DIY, and love rolling our sleeves up and making it happen.
Even when you don’t want to rip down a wall, you can make that space in your home better. Right now.
Almost daily I get asked what I would call my home style. I don’t like to box myself in, but I definitely lean Modern Traditional with an emphasis on comfort when it comes to our home. This especially came up when I shared our Powder Bath Reveal on the blog. I think it changes slightly […]
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